When thinking of automating marketing processes, you are referring to technologies and some software platforms that would help your marketing workforce or the whole organization ( if it is a marketing firm) become more effective in pushing your products in various online marketing channels. Such channels may include the use of email marketing, landing pages on websites and various social media sites. They remove the need of having a human do repetitive tasks that require attention online. However, commands must be specified to trigger them to action. All these shows the essence of the Marketing Automation systems.
The marketing department and other marketing employees just specify the criteria the kind of outcome that they want for certain processes and tasks. The software interprets them, stores them, and executes the task as instructed. This reduces human error and increases efficiency. Nowadays Marketing automations includes analytical tools to anise some factors in that touch on the expected result. Most of these platforms are hosted on cloud and thus there no need for the client to install any software.
There are three distinct categories of the common Marketing Automation platforms. The commonest one does the work of collecting how the company is interacting with its online visitors. This function is called marketing Intelligence. Codes are set to track the behavior of visitors that interact with the products. They could have interacted with your firm on email, on social media or other online channel. The software goes further to measure the probability of buying the product.
Examples of tracking includes recording the link that was clicked in an email, search terms that visitors used to access a website, a forum thread that was followed or a social media group that has so many followers. Buyer behavior can be tracked by use of such links for a product x. This feedback helps the retailing team develop programs that are in line with the interests of the prospects.
Developments have also brought platforms with the sole aim of moving prospects down the sales funnel. Normal visitors are guides slowly until they are hot customers in waiting. The software scores the prospects in the normal interaction with the online presence of the brand and help nurture their interest until they are ready to buy.
Depending on the client that your company is targeting, you are going to use one of these sales cycles. You may use B2B (Business-to-Business), B2C (Business-to-Customer) or if targeting the government, B2G (Business-to-Government). The platforms are a perfect example how a structured business process can be intermingled with email marketing to chase the right, qualified prospects.
Finally, workflow automation is concerned with the internal bit of the sales cycle. When worked manually, this component tends to delay the whole buying process. Such activities as formulating a marketing calendar, internal collaboration, planning and budgeting can be automated with much ease.
A CRM administrator is needed to set up a series of rules so as to trigger internal processes and marketing professionals to do their work. For example, send email campaigns, letters and design relevant files. Marketing becomes easier when human effort is not required in most of those processes.
The marketing department and other marketing employees just specify the criteria the kind of outcome that they want for certain processes and tasks. The software interprets them, stores them, and executes the task as instructed. This reduces human error and increases efficiency. Nowadays Marketing automations includes analytical tools to anise some factors in that touch on the expected result. Most of these platforms are hosted on cloud and thus there no need for the client to install any software.
There are three distinct categories of the common Marketing Automation platforms. The commonest one does the work of collecting how the company is interacting with its online visitors. This function is called marketing Intelligence. Codes are set to track the behavior of visitors that interact with the products. They could have interacted with your firm on email, on social media or other online channel. The software goes further to measure the probability of buying the product.
Examples of tracking includes recording the link that was clicked in an email, search terms that visitors used to access a website, a forum thread that was followed or a social media group that has so many followers. Buyer behavior can be tracked by use of such links for a product x. This feedback helps the retailing team develop programs that are in line with the interests of the prospects.
Developments have also brought platforms with the sole aim of moving prospects down the sales funnel. Normal visitors are guides slowly until they are hot customers in waiting. The software scores the prospects in the normal interaction with the online presence of the brand and help nurture their interest until they are ready to buy.
Depending on the client that your company is targeting, you are going to use one of these sales cycles. You may use B2B (Business-to-Business), B2C (Business-to-Customer) or if targeting the government, B2G (Business-to-Government). The platforms are a perfect example how a structured business process can be intermingled with email marketing to chase the right, qualified prospects.
Finally, workflow automation is concerned with the internal bit of the sales cycle. When worked manually, this component tends to delay the whole buying process. Such activities as formulating a marketing calendar, internal collaboration, planning and budgeting can be automated with much ease.
A CRM administrator is needed to set up a series of rules so as to trigger internal processes and marketing professionals to do their work. For example, send email campaigns, letters and design relevant files. Marketing becomes easier when human effort is not required in most of those processes.
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