Monday, 10 March 2014

Social Media Marketing - Keeping Your Customers Engaged And Informed

By Audra Hiersche


Social networking sites are perhaps the hottest and most viable channel for online users to connect with others. If you have anything to promote, be it a product, service or just a website, this is fantastic news. Using a social media site to carry out marketing communications makes it easier to find and retain loyal customers. Read below for some insight about social media marketing.

Use a variety of media to stimulate your potential customers when social media marketing. Having pictures, video, and games can increase the appeal of your page a great deal to those who make their way to it. Everyone has a different way they prefer to take in information, and using variety will allow you to reach them all.

To help your customers help you spread your content, make sure blog posts have the right buttons to get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and the Retweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.

Determine the kind of interactions you want to have with your customers. If increasing sales is your main goal, then use social media solely as an advertising channel. If you desire getting on the same level as your customers, just say hello to them! Pay attention to you customer's responses, and you will know how to proceed. Provide a way for people to sign up for email alerts when you post new blog posts. Whether you're just putting up a post rehashing a previous topic or writing about a new product, giving followers a way to stay connected works, even if this type of social media marketing is more recognized as older way to utilize Internet marketing.

Adding different features on your social sites, such as a comments section and a voting/ratings section, will really help you come across as sociable. By having these social media tools on your site, your consumers have the ability to participate in what you are trying to promote. Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone, or that you are standing in line at the movies. These trivial posts should be reserved for your own personal profile, not your business profile.

There are various forms of social media on the internet today. For example, their are status based sites and their are also blog sites. Make sure that you are placing your ads on all of the high traffic sites. By doing this you will be getting the maximum possible visual time you can, resulting in more money for your business.

If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.

Social media marketing is something you can do to jump-start your business right now. Follow the tips you've just learned, and social media marketing will soon become second nature. Your efforts in marketing will yield great results. This may even get you excited to do more with your social media profiles. Social media marketing can significantly boost your business.




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