Saturday, 7 September 2013

What Every Business Needs To Know About Search Engine Optimization

By Leslie Shaw


Optimizing your website can help dramatically, but there are right and wrong ways to go about it. These tips will increase your page ranking while maintaining a good standing with your search engines.

Try using SEO style writing in place of the AP style that you may have been using to raise your search engine rankings. In SEO style, you want to use relevant keywords wherever and whenever they are a logical choice, while keeping your article flow intact. Doing this will help to improve your rankings because of keyphrase density.

To improve your search engine rankings, use many variations of your keywords, including misspellings, in your meta tags. Search engines will process the keywords in these metatags, helping you maintain a presence in a larger array of searches. As an example, if your website is about drinking glasses, be sure your metatag includes "drinking," "glasses," "drinkingglasses," etc.

Having a popular website is about attracting visitors, and getting them to stay on your site. There is more and more evidence available suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Increases the rank of the site. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

Using a product feed will give your business a more visible presence and help draw more potential customers to your website. Images, prices, services, seo tips and products available can be included in feeds. Present these to search engines as well as to websites that list comparison shopping. Customers can also subscribe to your feed with a feed reader.

One piece of advice that we hear in the SEO world is to include keywords into your comment tags. You should focus on the things you post on your site.

Creating a blog and interacting on several other blogs is a great SEO tip. Blogs are a good way to get a high ranking. Search engine robots love blogs because they are constantly updated with new content. The more backlinks you have to your site, the higher you'll rank on the search engine results page.

Add a site map if you're trying to get more traffic. Every separate webpage on your site appears as a link on such a map. People will notice the group of links and will explore more pages of your site.

Using free local listings to promote your business, as it is a great way to get your name out there. These provide you with free publicity and that can boost your traffic and presence. If you can promote yourself for free without violating anti-spam rules, do so!

No one starts a business expecting it to end in dismay. Ironically, even though so many people fail with web-based businesses, this is actually the one field where success is more readily obtainable due to the wide variety of methods you can implement.




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