Monday, 30 September 2013

Video Marketing Made Simple For Those New To It

By Ron Griffin


Video marketing is very popular. In essence, it refers to the use of online videos to promote a business. If you use it correctly, it can give you great results. In the next few minutes, you'll discover some of the best and brightest tips for marketing with video.

Do not let video marketing scare you. Anyone with a camera and a sturdy tripod can make a video to post online. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.

YouTube offers great editing features for users. You can put annotations on a video, for instance. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.

When using YouTube for posting your videos, ensure you are utilizing the editing features and SEO packages that the site provides. One tool allows you to put annotations into your creation. These are perfect for extra information, coupon codes or even links.

20 minute videos are frequently too long. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. If you're just updating folks, do it in 10 minutes or less.

You do not need to spend a fortune to create a high quality video. If your video is in focus and balanced, there's no need for professional equipment. A long, involved script and a great deal of experience is not required either. Simply act naturally and speak directly towards your camera. You might not need to do even that much. Often, screenshots and/or PowerPoint presentations are just as effective.

Don't overlook YouTube. That's the place your campaign and content should start. After all, it's free hosting for your videos. They are also the third most visited site online. YouTube is more than just a video sharing site, it is a huge resource for people searching for information on the web.

If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.

Take the difficulty from your life and create a video to promote your services. Be creative when using any or all of the tips above. You dedicate blood, sweat and tears to the business, so make sure your video is no different. You may find that it is a critical element of your ultimate success!




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