Thursday 26 September 2013

Is Video Marketing Still Effective?

By Marcus Ryan


The Internet offers a wealth of marketing opportunities for a savvy business owner. Video marketing is an excellent form of advertisement. You can easily create videos that help promote your business and product. These tips can can help you take your video marketing to the next level.

Making a video is easy but there are a few things to keep in mind. Inform your viewers of the contents of your video first. Make a good description and share the information in the video's introduction. If you can grab the attention of your viewers, they will watch the entire video and visit your site. You can bond with your audience through video marketing. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. If you need to generate some interest, give people a chance to win a free product if they send you a question.

When it comes to making your video is up to you, there are many ways to create videos. For example you can record your self, do screen capture using software or simply doing slideshow style videos. Take the time to make your video appealing, it is recommended to use music that matches what your video is about.

Determine the tone you want your marketing videos to exhibit and then stick to it. Remember that how-to videos are not necessarily required. Funny videos can work just as well. Think about your niche and what you're trying to sell, as well as who you're selling to. Connect all the dots to create your marketing tone.

Now here are a few pointers to help you get better at creating powerful marketing videos. The first tip is make sure you always use a friendly tone and clear voice that is easy to understand by everyone. Always watermark your video with the URL of your website. Remember your goal is always to make your viewer take action, so be straight forward with what you want, tell your viewers to visit your site or complete an action so they know what to do. Hopefully these tips can get you started with your own video marketing campaigns.




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