Saturday, 14 September 2013

4 Stages of Website Design

By Steven McCall


Stage 1 - Design over element

The first stage is to design a site that the chief executive officer, investor, and ad agencies like to see. There are all kinds of "bells and whistles" in this design. A whole site might be a Flash animated site. Or there might be some stunning JavaScript mouse over effects or drop-down menus in the design. It's always a pretty design, however the message is clear - style over compound.

Stage 2 - Designing for online presence

In Phase 2, the truth of an inadequate web design begins to strike, typically around 3-6 months after the preliminary launch. A site will normally get rejected by many of the major directories, not be indexed by the significant online search engine, or not get the traffic or sales that were projected based upon the numerous types of marketing strategies utilized. Typically, that's when companies choose that they will attempt to work with a professional online marketer to promote the website. Doorway page business, in some way, shape or form, rear their unsightly heads. Unfortunately, lots of website owners succumb to a doorway page company's pitch due to the fact that the magnificently created site could not possibly be the problem with low site quality traffic. Yahoo might have declined a website, or the site may have been noted in Yahoo and the business can not understand why they have no description alongside their company name. But in no chance would many ad agencies or doorway page business want to tell prospective clients the truth-- they simply did not design and write an effective web site-- due to the fact that it would indicate losing thousands of pounds in company

Stage 3 - Creating for your audience

By Stage 3, after spending an exorbitant amount of money on lovely website designs and various advertising methods, website owners usually determine that they did not design or write an effective Web site for their target audience. Typically, website owners will bring in an use specialist to evaluate possible problems and present different options. Bringing in a search engine marketing expert to help with search-engine friendly web designs & design templates early in the design stage can conserve a business hundreds of pounds in online advertising expenses.

Stage 4 - Website redesign

After cautious usability and online search engine visibility analyses, web site owners lastly have an efficient web site. A site that is written, coded and created for individual friendliness and online search engine presence typically gets the most traffic and resulting sales since it was composed, set, and made for end users.

Conclusion

Website must constantly be created with your target audience in mind, not your very own personal preferences. Colours have meaning. Expert designers understand the psychology of color and the use of white space to finest job the image your audience wishes to see. (For instance, attempt not to make use of the color red on a financial site.) Comprehending the products/services/information your target audience is searching for is critical to creating and keeping an effective website. When you introduce a website, you might need to make an informed guess as to what your target audience wants. After that, devices such as website data software and reporting from website searches tell you precisely what your visitors are searching for.

Then content and advertising and marketing strategies can be adjusted appropriately. Unless the innovative technology plainly benefits end users, do not utilize it on your website. If your venture capitalists or CEO's or legal representatives like the site, ask if they are visiting invest the thousands or millions of pounds to keep you in business.

They're not. Your target audience who will ultimately identify the success or failure of your website.




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