Friday, 22 March 2019

Long Island SEO: What To Ask Regarding Website Security

By Arthur Williams


In the digital age that we live in today, it should come as no surprise that every business should have a website. With that said, developing one from the ground up isn't always easy, as there are many factors to account for. One of the most important, not only for Long Island SEO but the user experience, is security. For those that would like to get the most out of website security, here are just a few questions that are worth asking.

"If my goal is SEO, why should I care about how secure my website is?" Even if you're strictly focused on SEO, you should still have a website that's safe to use. One of the reasons for this, as the likes of fishbat.com will tell you, is the ways that search engines prioritize different websites. The more secure a website is, the more likely it is to climb in search engine results. To simply overlook this would be a mistake, to say the least.

"What are some benefits of website security?" One of the reasons to make your website secure, apart from better search engine rankings, is online reputation. A company's website should be regarded as a reflection of the company itself, which means that a safer a website is, the better the company associated with it will look. If you specialize in ecommerce, website security can lead to more sales. After all, no one is going to do business with a platform they can't trust.

"How can I improve my website's security?" First, install an SSL certificate, which will provide encrypted communications between the website and its users. If you see a website with the extension "https," as opposed to "http," it has an SSL certificate built in. Second, when it comes to the backend of the website, use logins that only you, as well as trusted partners, know. By being mindful of usernames and passwords, you can make your site that much more secure.

As you can see, there is much to know about website security, whether in regard to SEO or business in general. It's important to keep your site operating on a high level, so utilize this information moving forward. If you feel like you require more help, it may be in your best interest to consult an SEO or marketing agency. They will be able to evaluate your website and see what can be done to make it more prominent in search engine results.




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