From Grumpy Cat to Rickrolling to that one screenshot of Willy Wonka, memes have practically become engrained in American culture. What once started as a collection of inside jokes among nerds has since a topic that anyone can relate on. Social media has played a big role in this, too. Nonetheless, there are many myths about memes that are still taken as fact. Here are just a few of the myths in question that online marketing companies can debunk.
"Memes are fairly new." It's fair to say that memes are relatively new, given how recently they've become part of popular culture, but this isn't entirely true. There are many people that believe that they date back to the 70s with comic strips. Others believe they go back even further to the early 20s. Your mileage may vary, depending on what you believe, but companies such as fishbat will tell you that memes are older than most would believe.
"Memes come and go so quickly." It's believed that memes are fleeting, but not all of them follow this rule. In fact, there are many that have not only lasted throughout the years but are still routinely shared online. The sarcastic Willy Wonka meme is a prime example. The mocking SpongeBob image has also remained popular. These are just a few instances of memes that have been able to persevere.
"Memes don't have an impact on business." It's easy to overlook memes as nothing more than jokes to share online, but this isn't all they're good for. In the hands of capable business owners, they can be used for more. After all, most people that are online know what memes are, so when they see companies they know use them, it's easy to become engaged. If they tie back to the products and services being offered, they can make a difference.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
"Memes are fairly new." It's fair to say that memes are relatively new, given how recently they've become part of popular culture, but this isn't entirely true. There are many people that believe that they date back to the 70s with comic strips. Others believe they go back even further to the early 20s. Your mileage may vary, depending on what you believe, but companies such as fishbat will tell you that memes are older than most would believe.
"Memes come and go so quickly." It's believed that memes are fleeting, but not all of them follow this rule. In fact, there are many that have not only lasted throughout the years but are still routinely shared online. The sarcastic Willy Wonka meme is a prime example. The mocking SpongeBob image has also remained popular. These are just a few instances of memes that have been able to persevere.
"Memes don't have an impact on business." It's easy to overlook memes as nothing more than jokes to share online, but this isn't all they're good for. In the hands of capable business owners, they can be used for more. After all, most people that are online know what memes are, so when they see companies they know use them, it's easy to become engaged. If they tie back to the products and services being offered, they can make a difference.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
About the Author:
For further details regarding online marketing, feel free to visit fishbat.. Free reprint available from: Memes & The Myths That Online Marketing Companies Can Shed Light On.
No comments:
Post a Comment