Sunday, 27 January 2019

Long Island SEO: The Differences Between Page And Domain Authority

By Arthur Williams


Unless you're deeply involved in Long Island SEO, there are various topics that may seem alien to you. The comparisons between domain authority and page authority are included under this umbrella, and you may think that they are interchangeable. Despite their similarities, they have more differences, which should be touched on. Here is what you should know about domain and page authority, in addition to their impact on SEO in general.

According to reputable authorities on marketing, www.fishbat.com included, page authority refers to a score that determines how well a specific webpage, not the entirety of the site it belongs to, ranks. The higher a page's PA, the higher that it will rank for certain search terms. The terms in question should relate to the content of the page, which goes without saying, or else it doesn't stand a chance of showing up for users.

When discussing the strength of an entire website, from an SEO standpoint, you'll want to talk about domain authority. For those that don't know, every website is assigned a certain DA, which is based on certain variables. How big is your website? How long has it been around for? How much traffic does it receive on a regular basis? The more positive these elements are, regardless of what a website is designed for, the better it will rank.

The differences between page authority and domain authority are apparent, but they are similar in the sense that they can be improved in the same ways. These include, but aren't limited to, high-quality content creation, smart web design, and positive social media activity. With these methods, PA and DA improvements will occur. You will also see a considerable boost to your SEO efforts, rendering them more effective.

You may be curious to know where your focus should be: your website's page or domain authority. Make no mistake about it; both aspects are integral to your business' SEO, which means that one shouldn't be entirely ignored in favor of the other. If you're looking at the one that will be a greater investment, then domain authority will be the one that ranks highest. Keep this in mind when determining where your SEO strategy should go.




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