Where is the line between email marketing and spam? If you are taking the time to set up an email marketing attack, it is important that your message is clearly heard. Keep your messages interesting, and your customers will continue to read your emails. The tips that follow will help you craft an email marketing strategy that is both interesting and profitable.
When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a "visit today" button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
Provide subscribers with a way out. Place an "unsubscribe" link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
Follow up with contacts you meet at trade shows. Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Email marketing is a great tool for selling your product, but only if you keep sales in mind. That means that every single email should bring readers closer to buying. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
To get what feels like a personal touch, occasionally try and mix up what your format is. For instance, if you usually send HTML emails, try using text format for a change. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.
Remember to include great incentives for your customers. They will have more interest in doing business with you when they see an advantage to it. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
Do not worry about anti-spam filtering when you compose your marketing emails. You need not avoid any particular phrases or use exotic spelling and punctuation in words like "free." As long as you are not sending out unsolicited emails, you have already cleared the spam filter hurdle. Write for people instead of machines.
To ensure that your email marketing is really helping and not hindering your business, pay close attention to the spam that you once deleted from your own email account. See what kind of language you yourself respond most negatively to an alternately what kind of topics make you more likely to open a marketing email.
When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a "visit today" button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
Provide subscribers with a way out. Place an "unsubscribe" link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
Follow up with contacts you meet at trade shows. Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Email marketing is a great tool for selling your product, but only if you keep sales in mind. That means that every single email should bring readers closer to buying. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
To get what feels like a personal touch, occasionally try and mix up what your format is. For instance, if you usually send HTML emails, try using text format for a change. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.
Remember to include great incentives for your customers. They will have more interest in doing business with you when they see an advantage to it. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
Do not worry about anti-spam filtering when you compose your marketing emails. You need not avoid any particular phrases or use exotic spelling and punctuation in words like "free." As long as you are not sending out unsolicited emails, you have already cleared the spam filter hurdle. Write for people instead of machines.
To ensure that your email marketing is really helping and not hindering your business, pay close attention to the spam that you once deleted from your own email account. See what kind of language you yourself respond most negatively to an alternately what kind of topics make you more likely to open a marketing email.
About the Author:
Perhaps you've considered email marketing before. In reality, smart email promotion is one of the one most effective methods to create relationships with customers.
No comments:
Post a Comment