Friday, 15 September 2017

Long Island SEO: The Biggest Do's And Don'ts Realtors Should Recognize

By Paula Hess


For those that are looking to buy homes or buildings, chances are that you will contact a realtor. They'll provide you with all the information you need and generally make the home buying process easier. In order for realtors to continually help clients, however, they must be easily found online. This is where Long Island SEO can come into the picture. The following do's and don'ts should be recognized, so that you can get the most out of said service as possible.

DO focus on particular social media channels. One of the ways to carry out Long Island SEO is by taking advantage of social media channels. Some are more valuable than others, as the likes of www.fishbat.com will be able to attest. For example, LinkedIn is ideal for professionals, as it not only helps people connect with one another but share and publish content. Without social media, your SEO strategy is likely to fall flat.

DON'T go into an SEO program without knowing which keywords to use. As a matter of fact, there are many terms that realtors should focus on. Keywords will be the ones that people will search for, which will produce a number of relevant links. For smaller agencies that haven't quite built their brands yet, local keywords tend to work well. For instance, if a realtor in San Antonio would like to rank, "Texas real estate agency" might be a good place to start.

DO retool your website so that it's better optimized. Did you know that web design plays a crucial role in SEO, too? If a realtor's site fails to perform at a certain level, there's a good chance that it won't rank highly. There are many factors that play into this, including speed and the quality of links. If your site isn't ranking, despite months of effort being put forth on the SEO front, it stands to reason that the site's lack of optimization is to blame.

DON'T allow SEO to go untouched for extended periods of time. One of the hallmarks of SEO is that it's a long-term process. What this means is that it can take months until realtors start to see noticeable returns on the investment you've made. Don't let this discourage you, however, as the returns in question will eventually arise. It's a simple matter of sticking with the process and not letting it go untouched for an extended period.




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