Wednesday, 9 August 2017

Long Island SEO: 4 Ways To Make Your Website More Functional

By Arthur Williams


While it might go without saying, the best websites tend to be the ones that are most functional. Not only are they cosmetically pleasing, but they run smoothly, ensuring strong user experiences across the board. How can you build your website for better functionality, you may wonder? Here are 4 of the best ways to do so, courtesy of those that specialize in the field of Long Island SEO.

Long Island SEO specialists will tell you that website functionality is largely rooted in simplicity. It's in your best interest to keep things basic from a visual perspective. One of the reasons for this, as supported by names such as www.fishbat.com, is that too many photos and videos can result in websites running slow. This problem is amplified on mobile devices. In simplest terms, minimalism performs best.

Second, make sure that navigation is easy for your website. Users should still be able to find what they need in no time at all, especially if the site itself is simple from a content standpoint. This is one of the reasons why many companies have seemingly embraced scrolling sites, as they provide all of the important information on a single page. This is just one example of how navigation can be done well.

You should also be able to easily direct people to your social media pages. Every company, it would seem, has some type of presence on Facebook, Twitter, or any other social platform that can be thought of. However, in order for these sites to be successful, attention should be drawn to them. If your icons are located in one of the top corners of your homepage, they will be easily seen, which will play into the increased traffic said social media pages will see.

To wrap things up, no matter how effective your website is now, updates must occur. Web developers know that certain layouts aren't always going to perform at a high level. This is one of the reasons why they keep a close watch on any changes that are made in web design, regardless of how big or small they seem. One can make the argument that this is plays into website functionality more than anything else.




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