Thursday, 31 August 2017

How Internet Marketing Companies May Be Able To Use Emojis

By Arthur Williams


Whenever you feel lazy, or simply want to make a text seem more creative, you add an emoji. These popular icons have been around for years, and to say that they've become mainstays on instant messaging platforms and smartphones would be an understatement. What you may not know is that emojis matter to Internet marketing companies. If you'd like to know how these can be used in the business sense, read on.

If you'd like to know how the likes of www.fishbat.com may use emojis, it'd be wise to start with social media. With so many posts to be shared, it may be in the best interest of an Internet marketing companies to include smiley faces or other appealing icons to posts. These make the posts in question come across less like business propositions and more like texts you'd send family members and friends. Emojis can help businesses come across as more relatable.

Depending on the company being helped, it may be worth looking into emojis from a branding standpoint. In the world of business, not only must your brand be consistent but it should be able to stand out from the crowd. If you're unable to differentiate yourself, how are you going to attain business? Fortunately, emojis are unique enough to catch the attention of others. It's a simple matter of how relatable they are to the brands in question.

According to the Search Engine Journal, emoji SEO may be on the horizon. Not only do search engines like Google allow people to perform searches by emoji, but more and more people are using them as time goes on. This is especially true with younger demographics, given their knowledge of smartphones and related forms of digital media. As SEO continues to grow, don't be surprised if the same icons used for texting will eventually help businesses rank.

If you think that emojis are only good for texting or messaging, you'd be mistaken. As a matter of fact, they can be used to help your business grow, not only from a branding standpoint but in terms of sales. Virtually everyone knows what emojis are, so it's not like the average person will look at them with skepticism. If anything, they can make all the difference in the world from a marketing perspective.




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