Monday, 29 December 2014

The Importance Of Responsive Website Design Edmonton

By Stacey Burt


As people are shifting to use of mobile devices such as tablets and smartphones to access the internet, businesses need to ensure they remain aligned to these new emerging demands in terms of optimizing their websites. A responsive website design Edmonton, Alberta can offer many benefits. For every task that used only to be done on desktop, it is now being done on mobile devices.

Internet surfing is one main activity that is being carried out on mobile devices. From browsing the social media, checking emails, to doing online shopping, all is happening right from the hand held phone devices. Since the mobile internet usage is steadily increasing, website owners should ensure they design sites that are mobile friendly.

If you want to have a good experience from the users on your site, you may have to create two websites, one optimized for PC and another designed for users who use smartphones and other devices like tablets. But you do not have to go that route. The responsive designing brings in features that allow your site to be viewed from a PC or a tablet and mobile devices proportionately.

In the past, users have been having problems viewing websites from their devices. The images could not retract to fit on the small screen something that created a lot of problems. But the responsible website designs are meant to eliminate that problem. When you view the content from your PC and access it from your smartphone, you realize that it looks uniform.

The content and images adjust according to the size of the screen. This not only increases the user experience but also helps in boosting sales on businesses. When businesses use the mobile optimized sites, they benefit in many ways. First, there is increased user experience. It is also easy to manage the site and the SEO campaigns. Businesses can increase the conversion rates as well as remain aligned to the demands of search engines.

For example, they do not have to work around the content like shrinking or zooming the images and texts to fit on the screen. This is taken care by the designs as all the content will automatically adjust to different screens and fit well. It is convenient and easy for the users to be able to navigate on the site without problems.

When users have to struggle to see the content on your site through their mobile devices, they will most likely abandon it. These users will head to competitor sites meaning that you could lose on a traffic that you may be convert to sales. The worst thing is that the algorithm used by search engines looks at the behavior of audiences when they land on a site. If they are abandoning a site immediately they get on the pages, it may result to poor ranking on engines.

An unoptimized website could lead to a big number of people abandoning your site soon they land on the pages. This is something you would want to avoid with the responsive designs. Managing SEO campaigns is made easier with the new designs. You do not need to have two separate campaigns for different websites created for PC and mobile.




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