Saturday, 27 December 2014

CM Punk & Why An Internet Marketing Company Is Crucial

By Rob Sutter


If you are a pro wrestling fan, you've probably already heard about - or even listened to - the two podcasts CM Punk did with longtime friend Colt Cabana. For those who do not know, CM Punk is a former talent of World Wrestling Entertainment. After reaching tremendous levels of success in the company, Punk left the company early this year. These podcasts, which have been recorded recently, shed light on the matter and it makes me believe that WWE could use an Internet marketing company.

During these podcasts, Punk detailed his final few years with the company and the poor treatment he was given. The most concerning narrative, in my view, was how Punk was practically forced to work with what would then be diagnosed as a staph infection. Those who know about these conditions will tell you that they are rather serious. In fact, if they are left untreated, they can be fatal. The fact that WWE allowed this without the appropriate medical care was very telling.

There has also been quite a bit of censorship when it came to the creative process of WWE. To illustrate this, Punk stated that he wanted to walk Chael Sonnen to the octagon for a UFC fight, which was shot down by WWE. However, it wasn't until later on that fellow WWE talent Triple H was given the greenlight to accompany Floyd Mayweather for his own boxing match. To say that this stifling would be an understatement and it shows the strong need for an Internet marketing company as well.

Why does such a large company need an Internet marketing company, you may wonder? It comes down to a single idea: reputation management. WWE, at the moment, does not look very good and the fact that various publications reported Punk's podcast show that he was able to create a sizable dent in the company's armor. One could make the argument that long-term efforts with firms like fishbat can smooth over matters, though this is more of a hypothetical statement than anything else.

No one can argue with the fact that Punk's part, in these podcasts, have shed quite a bit of light on the inner workings of WWE. Why should talent be mistreated in such ways that they are either hurt due to injuries or simply burned out because of a lack of creative freedom? Factors like these are ones that WWE would be wise to address, in the most professional of ways to boot. Even if this is done, I'm sure that no wrestling fan will forget Punk's words for a while.




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