Wednesday, 10 December 2014

How To Use Web 2.0 Properties To Get Top Search Engine Rankings

By Ayub Farooq


If you aren't utilizing YouTube playlists or internal back-links for your SEO campaign then you're missing out on a lot. Not only are YouTube playlists and internal back-links very effective in building SEO authority for your website, they are essentially essential if you want a well rounded and effective SEO campaign.



Google also assigns authority rankings to domains, and a link from a domain that is considered authoritative is worth more than a link from a newer, less established, and less popular domain. This is important because it can be used as a guide for where you should try to source your links from.

Firstly, it's important to understand the mechanics of internal back-links. Internal back-links are all of the back-links on your money site that link to inner pages inside your site. Internal back-links are extremely important SEO wise as they make your website clean and easy to navigate which is what search engine spiders are looking for when calculating how to rank a website. With this in mind, it should be understood that if you want to get any type of great authority, you will need to have a website that has all the great internal back linking in place to allow this to happen.

Links from YouTube won't necessarily pass a lot of juice themselves, but each time the video or playlist is shared, embedded or referenced online there is a chance that you will get links form the person sharing the video. YouTube links are not the only thing that you can use to increase traffic to your website. Another useful SEO trick is to use internal links.

A great way to discover the web 2. 0 sites you should be using for both ranking opportunities on the sites themselves and for linking to your site, is to do keyword searches and look for the web 2.0 sites that appear on the first few pages. They will be different depending on your search. Just as a general example, some searches will have lots of video results so You Tube would be a good option. Some, like 'women's fashion tips' might have Pinterest on the first page.

These are key ways that you can boost your rankings through the use of web 2.0 and authority websites. If you understand and put into action everything written here, you will be getting great boots in rankings in no time!




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