Welcome to the modern age of marketing. No longer do businesses rely upon only word of mouth or catalogs for advertising. Today, thanks to the modern digital age of technology, email is fast becoming a marketing strategy. It's really no wonder that this has trended over the last several years, with over 90 percent of consumers and businesses alike utilizing this function, you can reach more customers in a much shorter amount of time.
Give Them Something: Customers won't open an email if it doesn't appear that it will offer them any benefit. That said, give them what they want and you'll find that you have more customers and business than anticipated. What can your email offer the customer? Will it help them in the long run? Does it give them tips and tricks? Will it encourage them to want to click on the link provided and perhaps make a purchase? It's all in the wording. Stay focused and provide them with the right option and in most cases a new customer will be born.
Give Follow Up: Don't stop with the first email. Wait 24 hours and run a follow up email campaign. Use this one to tell them you don't want them to miss out on this exclusive opportunity. Give them a one time incentive of a special bonus or discount. Make it irresistible and go for that goal.
Image Presentation: Some email servers aren't ideal for images. Picture yourself as the customer and figure out what images work best on most of the email servers. Now focus on that sort of image for your campaign. Often times, people really rush this step and it ends up hurting them in the long run.
Make Images Optional: Not all email is created equally. Some allow images and others block images. Users can set up preferences. Check out your emails on several different servers to see how they look. Knowing these tips will help your business to follow conversion focused email marketing strategies and make the most of their potential customers.
Give Them Something: Customers won't open an email if it doesn't appear that it will offer them any benefit. That said, give them what they want and you'll find that you have more customers and business than anticipated. What can your email offer the customer? Will it help them in the long run? Does it give them tips and tricks? Will it encourage them to want to click on the link provided and perhaps make a purchase? It's all in the wording. Stay focused and provide them with the right option and in most cases a new customer will be born.
Give Follow Up: Don't stop with the first email. Wait 24 hours and run a follow up email campaign. Use this one to tell them you don't want them to miss out on this exclusive opportunity. Give them a one time incentive of a special bonus or discount. Make it irresistible and go for that goal.
Image Presentation: Some email servers aren't ideal for images. Picture yourself as the customer and figure out what images work best on most of the email servers. Now focus on that sort of image for your campaign. Often times, people really rush this step and it ends up hurting them in the long run.
Make Images Optional: Not all email is created equally. Some allow images and others block images. Users can set up preferences. Check out your emails on several different servers to see how they look. Knowing these tips will help your business to follow conversion focused email marketing strategies and make the most of their potential customers.
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