Sunday, 12 January 2014

The Benefits Of Webinar Marketing And The Two Types Of Webinars

By Adam Khan


If you're wondering about webinar marketing it's actually one of the most cost-effective ways to generate more leads for your business. How does it work? With a webinar, you make a presentation that's related to your business and then have your attendees ask you questions. It's a lot like face-to-face presentations, except that the event is hosted on a webinar hosting service.



If you want to do webinar marketing, there are really just two ways to do it: paid or free. While each type of webinar has its own set of advantages, whatever you do, however, you should only do webinars if you have some valuable information to offer to your attendees. If you have a webinar that reeks to much of sales pitch, you will turn off people and they will not want to deal with you ever again.

Get people interested in your webinar by sharing some samples. If you want to ask people to pay a subscription for your webinar, you should offer some free samples. These samples will help your audience decide whether or not the webinar will be valuable to them. Do your best to share quality articles, videos or Podacst with your audience and give them specific example of the additional information they will learn through your webinar.

On the other hand, the main advantage of paid webinars is that you will get quality leads or a list of people who are more than likely to buy from you. We like to say that if people are willing to pay for information on your webinar, they'd be more than likely to buy your other products and services as well.

That is the key to successfully marketing with webinars is to build buzz around it. Advertise on Google or Facebook. Also valuable, as we said before promise to deliver life-changing information that they won't find anywhere else.




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