Monday, 27 January 2014

Social Media Marketing Basics To Maximize Your Profits

By Valentino Crawford


At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today's society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Maintain a current and relevant blog. Post any promotions or sales you have via your blog. Even if you simply changed something simple like your store hours or new location. be sure these are posted to your blog, too.

Use the power of social-media sites to get your company to the top pages of your target audience. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products, and even buy some, without ever leaving Facebook itself. Doing this means they don't have to leave Facebook and go to your site.

Add social networking widgets on your blog or site to remind people they can share your content with their friends. Using a widget somewhere on your site can help you gain followers. Also, having a widget on the site allows your readers to vote or retweet your content, rather than having a stranger do it on another site.

Using YouTube as part of your business's social media marketing strategy can assist you in getting the type of visitors that you want. YouTube works great to attract new people to your website, because your posted videos have already provided them with a preview of what you have to offer. Therefore, the more viewers visiting your site with prior knowledge of what you offer, could help to increase sales.

Consider writing as a guest on another blog or having someone come on to write for yours. No matter who writes for whom, you will definitely generate additional traffic. If you do a guest blog, get the permission of the host to leave a link to your site. Also, allow any of your own guest bloggers the same accommodation. It's a win-win situation, because followers will likely check out both websites.

Use both email marketing and social media marketing. Add a Facebook button or twitter button to the end of your emails. You could also encourage people to join your newsletter by posting a link to the registration page for instance.

As you now know, businesses all over the world are learning to capitalize on the growth of social media. Even the most modest input of time and effort can produce excellent results. Put this advice to work for your business and see an immediate increase in the number of customers you can reach and the positive impact it can have on your bottom line.




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