Tuesday, 26 June 2018

Long Island SEO: The Most Important Questions Related To Bounce Rate

By Rob Sutter


There are many factors that influence Long Island SEO success. One of the most important is bounce rate, which is tied to web design just as much as it is to marketing. If you want your site to rank, you want to ensure that it captures the attention of others for an extended period of time. For a better understanding of what bounce rate entails, and how one can excel in this respect, here are a few important questions worth answering.

"What does bounce rate refer to?" In simplest terms, this is the percentage of traffic that almost immediately leaves your website upon arrival. This is a problem, to say the least, especially when you consider the competition on the Long Island SEO front. Business owners should want their sites to perform well so that more people visit them. With that said, this is a general definition that companies like fishbat can provide.

"How long should someone stay on my website?" There's no exact number to be given, mainly due to the fact that websites are different across the board. However, it's been said that the average time that someone should spend on any website ranges from 50 seconds to one minute. Of course, you'll want to make sure that visitors click onto internal pages as well. This number will vary depending on where someone clicks on your site from, as anyone that works in SEO can attest.

"What can happen if my site's bounce rate is too high?" There are a number of negative consequences that result from this. The most evident is a loss in Google rankings. If you ranked for certain keywords, only to severely drop off from them, your website may be to blame. Furthermore, you'll see less engagement on your site, not only in terms of sales and transactions but time spent on site in general. Problems like these should be accounted for as early as possible.

"What can I do to help my site's bounce rate?" First, ensure that the user experience is as seamless as possible. You can do this by reducing popups and clutter, both of which can have a severe impact on how someone perceives a site. You should also keep your site updated with content so that users have all the more reason to visit. These are just a few ways to lower your site's bounce rate in the long term.




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