When you want to visit a website, but already know where to go without the help of Google, you'll type in an URL. This is standard, but the average person may not know that smartly composing a URL can have a significant impact on one's rankings. Long Island SEO agencies across the board will tell you the same, which brings us to the following information. For those that may be new to web design, search engine optimization, or marketing in general, here are a few do's and don'ts that should be followed.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO include keywords if applicable. This is one of the most important factors that you should include in your URLs. If your goal is to rank for certain keywords, which are terms that users will search for, wouldn't it make sense to include them in your URLs as well? To say that this step is important would be an understatement, so don't leave vital terms hanging. Focus on them in order to obtain the greatest SEO benefit possible.
DON'T simply leave URLs alone once they're built. As a matter of fact, this is a great time to discuss the importance of future-proofing one's website. After all, the ways that sites are made will change to certain degrees, which means that knowing how to build them in the future is vital. You can make matters easier for yourself by keeping your URLs clean and consistent. This will allow you to keep your site updated without major changes being necessary.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO include keywords if applicable. This is one of the most important factors that you should include in your URLs. If your goal is to rank for certain keywords, which are terms that users will search for, wouldn't it make sense to include them in your URLs as well? To say that this step is important would be an understatement, so don't leave vital terms hanging. Focus on them in order to obtain the greatest SEO benefit possible.
DON'T simply leave URLs alone once they're built. As a matter of fact, this is a great time to discuss the importance of future-proofing one's website. After all, the ways that sites are made will change to certain degrees, which means that knowing how to build them in the future is vital. You can make matters easier for yourself by keeping your URLs clean and consistent. This will allow you to keep your site updated without major changes being necessary.
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