Wednesday, 16 May 2018

4 Facts About Video, By Long Island SEO Companies

By Arthur Williams


Video is, without question, one of the greatest forms of content in the world. It engrosses people in a way that other content simply cannot, which is why it makes sense for those in Long Island SEO to utilize it. In fact, it's not far-fetched to assume that it will help you rank on a variety of search engines. Here are 4 things to know about video so that you not only better understand said form of media, but know how to get the most from it.

Long Island SEO companies will attest to the fact that, when it comes to social media, YouTube is one of the biggest websites in the world. Not only is it popular, even among those that typically shy away from social networking platforms, but billions of videos are watched on it each day. Not only does this speak to the popularity of video, but the ways it can be used for business purposes. Authorities on marketing like www.fishbat.com can say the same.

More than half of all people watch online videos every day, too. This makes sense, not only when it comes to the aforementioned popularity of YouTube but other social media channels. It's not far-fetched to log onto Facebook, only to see a video that one of your family members shared. What this means is that one's chances of watching videos will be greater. It also doesn't hurt that more and more people are becoming engrossed in digital media each day.

Briefness is the name of the game when it comes to creating video content, too. The best-performing videos tend to fall under a few minutes' time, meaning that the less time you take from a user, the more impactful your content will be. You should also focus on certain genres such as education and entertainment. When you can provide substantial value to viewers, your content will perform that much better.

Lastly, were you aware of the SEO impact that online video content can have? The actual video content may not have a great impact, which is where descriptions come into play. Not only are descriptions meant to summarize the content, but they can be used to bolster one's rankings on search engines. This is done through a combination of keyword and hyperlink implementation. When the right terms and links are included, rankings will improve.




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