Wednesday, 9 April 2014

Nintendo & Speaking Of Profits By Bobby Jain Credit Suisse

By Rob Sutter


On the surface, doesn't it seem like Nintendo is the company that is in the most trouble? After all, there are many people who are clamoring for the PlayStation 4 and Xbox One while not many seem to be poised to purchase the Wii U. It doesn't seem like it has nearly as much attention brought to it as it should, right? That being said, profits are the name of the game and I am sure that it is a subject that Bobby Jain Credit Suisse can look even more into in regards to Nintendo.

Nintendo has a great amount of money to consider and it is stored in the bank in case of financial matters becoming too strenuous. This is a point that can be easily contrasted to not only Microsoft but Sony as well. For example, it was reported that Sony had to close down one of its office buildings for the sake of reducing costs. It's one of those matters that make the general public realize that there is more to these companies than simply the element of gaming.

Nintendo may not exactly be in the clear in terms of business in general, though. Keep in mind that while the 3DS is doing extremely well in terms of the handheld market, the Wii U seems to be all but lost on the console side of things. Sales have not exactly been roaring, even though there have been many different titles released by not only Nintendo but third-party companies. Nintendo's bank account has been crucial but I do not think that people understand just how crucial this has become.

If you are talking about American currency, Bobby Jain Credit Suisse can highlight the fact that Nintendo has $10.5 billion in the bank. What this means is that, if Nintendo willed it, the company would be able to go through substantial losses during the next four decades or so. I think that this is goes to show that a built bank account can serve as an effective cushion, as names along the lines of Jain can attest to. Nintendo cannot rely on the account alone, though, and there has to be business done within the rapidly changing gaming industry.

As far as public standing is concerned, it is clear that Nintendo can do much better for itself. The idea of the Wii U being a generation behind in terms of specs is an aspect that made it lose points in the eyes of gamers who longed for the next great console. Does this necessarily mean that Nintendo is gone after this generation of console has passed us by? If anything, the extensive bank account that the company has goes to show that the company can make losses for, at least, a bit longer.




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