Saturday, 8 February 2014

Paid Facebook Advertising Trends For Small Businesses

By Raza Isa


Here are 3 Facebook advertising trends to keep in mind over the coming year.



With such a large user base, it already plays a huge role in the world of online business. Some of the latest and greatest Facebook paid advertising trends are mentioned below. Use these trends to improve your ROI and paid advertising campaign by incorporating the largest social media website online: Facebook.

Use that small amount of space to stand out by using graphics that really stand out against the white backdrop. Good photos to use are real photographs, edited photos, and pictures that have borders. Don't let a single image become overused though because that's bad for business. Once a particular image has been run through the ringers, the clicks from your audience will begin to dwindle down. Refresh your advertisements with new graphics. Your graphic is one of the most important components in your Facebook advertisements. However, the same care should be taken when selecting appropriate headlines for the graphics is question.

Taking the direct CPM route without low-budget testing in the CPC circuit could wind up costing a lot of money for advertisements that don't really work. Make all of your Facebook advertisements really count by using this growing Facebook trend. The most effective Facebook advertising campaigns use multiple channels where necessary. Use targeted demographic information returned using the Facebook report function to launch individual CPM campaigns towards the right people while utilizing broad CPC advertisements to reach new audience members and networks.

With advertisement graphics under such close scrutiny, it only makes sense to pay the same attention to the headline used in your advertisements. You can use a cheaper, CPC campaign to test a variety of graphic and headline combinations until you find the best possible advertisement for your larger CPM campaign. You'll find that different combinations and techniques appeal to different demographics.

Use your CPC advertisements in combination with Facebook report function to learn which demographics prefer which advertisements. Then you can launch a stronger campaign towards that specific location or group of people using the best combination of graphics and headlines.




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