Sunday, 5 January 2014

Make Your Business Grow With These Social Media Marketing Tips

By Sawyer Lunthmoreland


Many people use social media sites every day. They are constantly looking at, sharing, and creating new content. Because of this, you can spread information throughout the Internet quickly as you pass information from person to person. This is a powerful tool for any business looking to promote themselves, as this method can spread their promotions very fast. The article below contains tips to help you navigate the world of social media marketing with ease.

Ensure that you are always updating your blog and sharing it with your social media sites. Make sure any promotion or sale you are having is posted to your blog. Also post any other important news, such as new locations, special closing, change in hours, etc. -be certain to post them on your blog too.

Place a social media widget on your website for great results in social media marketing. Using a widget somewhere on your site can help you gain followers. This can also encourage re-tweets of your content, which can add to your amount of views.

Provide special offers to your followers. You can entice your customers to purchase with unique items that can not be found anywhere else. For instance, you could hold a contest. You could also try offering an exclusive offer or item for your fans instead. This is also a great place for you to post important announcements.

Tie all your social media pages together with links. Readers should be able to "Like" you on FB, find your YouTube videos or follow your Twitter feed. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. These links will help you reach out to a wider audience and the same people will be exposed to your content more than once.

When you do decide you want to upload any YouTube videos, you want to make sure you add a link for your website somewhere in the description, you also want to make sure you add in Twitter and Facebook links as well. When your customers choose to add you to their Facebook and Twitter accounts, your videos will be accessible to all their friends.

Ensure you select solid titles when posting videos onto social networks or YouTube. You should also incorporate relevant keywords into the title. The more helpful your videos come across as, the more views they're ultimately going to receive. And keywords can help with users finding them.

To really increase your follower base on social media sites, you need to go beyond just selling products. Post stories or links from external providers relevant to your industry or niche. Run contests, post pictures and ask questions. Get your followers involved. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Get your customers to associate their identity, not their wallet, with your brand.

If you're thinking about creating a Facebook page for your business, take the time to look at the pages other businesses in your niche have created first. Find out what apps they've created, promotions they're running, and what other kinds of content they're using. Ensure your page is branded to match your website and other social media accounts, and that it contains content your customers will want to find.

As previously stated, social media is used by many people. They share with friends, who pass on information to yet more people, so that information is received and shared quickly. This is beneficial to companies because information about their products can quickly spread. Apply what you've learned here, and your company's name could soon be on the tips of everybody's tongues.




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