Saturday, 9 November 2013

Secrets Of The Attraction Marketing Formula

By Joe Burke


Do you need more targeted traffic, leads and sales? Naturally. Who doesn't?

There's a proven "attraction marketing formula" that works each time you use it. In case you are prepared to do it, then it will take time, effort and investment to create the system and get it started. Now let's get started.

Attraction Marketing Formula Basics

Let's start off by taking a look at typical marketing and what we mean by creating an attraction marketing formula based funnel. It really is essential to know the philosophy of where we're going with this and why. This can be important so you are able to appreciate the complete advantages of what it is going to mean to you as well as your business.

Making use of standard advertising you simply generate an ad or banner for the product or service and put it wherever you feel the maximum level of people will see it. That's fine if you're Coca-Cola or an easily recognized brand! If you're a modest, new or specialty business, without having much brand visibility then considering your advertising budget this will likely be wasted using this technique.

Attraction marketing, on the other hand, is based on the idea that there are constantly several people that are actively looking for your distinct product, service or business opportunity (meaning they are moments away from purchasing!) and the aim is basically to make it effortless for them to locate and buy from you versus the competition.

The Attraction Marketing Formula Beats Standard Marketing

You will find two major positive aspects to using an attraction marketing formula model.

1. You'll be able to dramatically reduce (or perhaps entirely eradicate) your marketing and promotional costs because you'll not longer be marketing to the masses and, instead, will probably be focused on finding your message and offers in front of a a lot smaller, far more highly targeted group of ready-to-buy prospects.

2. By identifying these people we discussed above who're genuinely enthusiastic about your product or opportunity, you will find that the return on your investment is going to be considerably higher. As an alternative to having a low ROI, for instance, if you advertised in a neighborhood newspaper or online your returns are going to be significantly higher.

How to use the Attraction Marketing Formula

We touched on the measures for identifying your target industry above and you will find 3 easy steps to begin:

1. By utilizing keyword research tools you will be able to identify what words and phrases people are utilizing while actively trying to find your product or opportunity. By having that info you will be able of find out exactly where those people are on the web. You'll find them in social media groups and participating on blogs and in forums. Off-line they could be getting magazines and periodicals.

2. What is stopping these people from buying a particular product? You will be able to determine those factors by actively participating on other groups, blogs and forums and answering questions and helping those people. The ultimate goal will be to get them more than to your internet site, where they will discover your distinct knowledge. You'll be able to then earn their trust so they'll buy from you.

3. Get your message in front of those who are looking for your product or service.. This might be done by using advertisements only in the media they are utilizing or by pay-per-click ads. This may be displayed only to those people trying to find your keyword content.

Taking the time to embrace the art and science of creating an attraction marketing formula can pay large dividends by decreasing costs and escalating your bottom line income.




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