Tuesday, 19 November 2013

How To Use Facebook Marketing To Your Advantage

By Stavros Georgiadis


It's said that Sunday is the most effective day to post coupons. Try putting up a quote that gets your fans involved. There are countless of these myths scattered throughout the Internet, so it can be difficult to find good information about Facebook marketing. All you need to do is keep reading to find out more.

Contests can be used to your advantage. Give discounts or prizes to people who share or actively market your page. Just be sure you actually follow through or your business will not be trusted.

You don't necessarily need a page, a group may be better for you. A group creates a community of users all interested in a common topic. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

Try out Facebook ads. This adds an extra value to your efforts. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. Facebook ads are cheap, and they can be quite effective.

Create custom tabs on your business Facebook page. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, when you have a contest going on, make a tab for just content info.

Never ignore comments and questions on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Choose updates wisely. Your followers will become disinterested if you aren't sharing content that they can use. Updates must be engaging and helpful. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

Hold a giveaway to entice customers. Try giving something free to a special group of customers that "like' your page or sign up for your mailing list. You will have the chance to communicate with a large amount of people.

Only post updates that are pertinent to your area of business. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Post anything of a personal nature using your individual Facebook profile.

Answer the different questions that your followers post on Facebook. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Always allow people to comment on your page. You will find that this is a good way to keep people's negative comments away, but you need to care about their feelings. As you can now see, there are many myths about Facebook marketing, but there are also many great tips for using Facebook to build your brand. Keep these tips in mind as you go along. Use them and you will see success.




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