If you're a business owner, you may have heard the term "search engine optimization" more than a few times. In fact, you might have been told that you need it to grow your company, at least from a digital standpoint. While Long Island SEO is a valuable tool for those that know how to use it, there are many mistruths that can derail any marketing strategy. Here are just a few of the aforementioned mistruths that will keep your own strategy on track.
"I should use as many keywords as possible." Keywords are one of the pillars of any SEO campaign, but to say that they should be used in great volume would be an oversight. In fact, reputable firms like fishbat will recommend using these terms so that they flow more organically with the content you produce. You shouldn't attempt to squeeze them in just anywhere simply for the sake of having them. Your rankings will be less likely to improve otherwise.
"It's easy to build or obtain links." This isn't always the case, especially if you wish to build or obtain links of high quality. This can be done in a number of ways, such as getting into contact with third-party websites or creating content for them. You should also know that links and keywords alone won't guarantee SEO results. Other factors such as web design and social media content are influential in their own ways, too.
"I don't need SEO if I work in a competitive field." Just because it may be more difficult for you to gain search engine real estate than it would be for others doesn't mean SEO should be ignored. In fact, there are a few ways to thrive, no matter what field you're involved in. One of the ways to go about this is with long-tail keywords, which are particularly useful for companies that have certain geographical focuses. Don't think that SEO isn't needed, as it may prove to be one of the top-performing services you could ever use.
"SEO is a standalone project." For those that believe SEO is a one-and-done process, think again. It takes time to see progress in terms of rankings, which means that you have to devote yourself to this. It's not enough to make a few routine changes to your website or put out a couple of blog posts. SEO is ongoing and the sooner that you learn this, the sooner that you can get your website seen by as many people as possible.
"I should use as many keywords as possible." Keywords are one of the pillars of any SEO campaign, but to say that they should be used in great volume would be an oversight. In fact, reputable firms like fishbat will recommend using these terms so that they flow more organically with the content you produce. You shouldn't attempt to squeeze them in just anywhere simply for the sake of having them. Your rankings will be less likely to improve otherwise.
"It's easy to build or obtain links." This isn't always the case, especially if you wish to build or obtain links of high quality. This can be done in a number of ways, such as getting into contact with third-party websites or creating content for them. You should also know that links and keywords alone won't guarantee SEO results. Other factors such as web design and social media content are influential in their own ways, too.
"I don't need SEO if I work in a competitive field." Just because it may be more difficult for you to gain search engine real estate than it would be for others doesn't mean SEO should be ignored. In fact, there are a few ways to thrive, no matter what field you're involved in. One of the ways to go about this is with long-tail keywords, which are particularly useful for companies that have certain geographical focuses. Don't think that SEO isn't needed, as it may prove to be one of the top-performing services you could ever use.
"SEO is a standalone project." For those that believe SEO is a one-and-done process, think again. It takes time to see progress in terms of rankings, which means that you have to devote yourself to this. It's not enough to make a few routine changes to your website or put out a couple of blog posts. SEO is ongoing and the sooner that you learn this, the sooner that you can get your website seen by as many people as possible.
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If you're interested in employing an SEO or marketing firm, contact fishbat for information.. This article, The Mistruths Regarding Long Island SEO That Many People Believe is released under a creative commons attribution license.
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