Friday 10 February 2017

Web Design New York & The Value Of Icons

By Arthur Williams


Web design New York companies will tell you that visuals mean everything. They catch the eye and leave an impression, provided they're made well. This brings us to the discussion of icons, which are quite prominent across a number of websites. There's a reason for this, too. If you'd like to know why the aforementioned companies use icons so much, make sure that you take the following information into account.

One of the reasons why icons matter for web design New York companies is the fact that they're so easy to click. This is especially true when discussing the possibility to mobile platforms, which have become quite common these days. Instead of clicking on text links on smartphones and tablets, icons should be used instead. As the likes of Avatar New York will tell you, they are easier to tap on the smaller screens these devices have.

Icons are important for branding purposes, too. Let's look at Apple, for example, which is easily one of the most iconic brands in the entire world. When you think of the brand in question, chances are that the image of an apple will come to mind, since this is what the company has been associated with. The design will then be incorporated across different materials, icons included. Simply put, icons help to establish identities.

While it probably goes without saying, icons serve a greater branding purpose. Internet marketing companies across the board will be able to agree, seeing as how icons tend to be simple by nature. Whether it's the bird silhouette of Twitter or the lower-case "f" of Facebook, icons are immediately recognizable by those who have been exposed to them. By taking the time to create this type of image, the benefits of branding will become apparent.

With this information in mind, you should have a better understanding of why web design and icons go together. Icons can catch the eye, which goes without saying, and the impact that they have on branding must not be overlooked. For reasons like these, it would make sense to take time to create icons. When they're made and smartly implemented into the websites they're meant for, results will show themselves.




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