Technology comes with its fair share of history, which makes sense. After all, growth is something that we can easily track, even when it comes to the social media websites we use on a routine basis. This brings us to Six Degrees, which is a name that most people might not be familiar with. As you'll come to learn, with the help of Long Island advertising agencies, Six Degrees played its own part in creating social media as we know it today.
Six Degrees is not a name that everyone knows, but what should be known is that it's essentially the first-ever social media site. It launched during 1997 - a time when the Internet was just starting to come into its own - and even predated the likes of MySpace. What made Six Degrees stand out was its ability for users to create their own lists, which would include family members, friends, co-workers, and the like. Back then, this feature mattered. Your local fishbat Long Island advertising agency will tell you, though, that social media has grown since then.
It wasn't like Six Degrees was a niche idea that became a footnote, though. According to reputable authorities like fishbat, millions of users signed up for the website in order to implement the aforementioned features. Back in the late 90s and early aughts, though, not as many people were connected to the Internet as they are now. What this meant was that social circles weren't exactly broad. This, along with an influx of spam accounts, didn't do Six Degrees many favors.
Six Degrees was soon sold to YouthStream Media Networks, in 1999, for a total of $125 million. The site itself would ultimately close down in 2001, which ended the first-ever social media site's short run. Maybe Six Degrees would have lasted longer, or perhaps continued to thrive today, if the Internet was more robust back then. The site's features were interesting at the start, but failed to yield consistent engagement. It made sense why Six Degrees would shut its doors.
Even though this is more or less a general overview of Six Degrees, you can clearly see why it matters in the grand scheme of social media. Without it, chances are that we wouldn't have the websites we enjoy now. One can make the argument that Six Degrees is archaic by today's standards, which makes sense given the time it launched. Regardless, this site stands as an interesting piece of history that social media buffs might be interested to learn about.
Six Degrees is not a name that everyone knows, but what should be known is that it's essentially the first-ever social media site. It launched during 1997 - a time when the Internet was just starting to come into its own - and even predated the likes of MySpace. What made Six Degrees stand out was its ability for users to create their own lists, which would include family members, friends, co-workers, and the like. Back then, this feature mattered. Your local fishbat Long Island advertising agency will tell you, though, that social media has grown since then.
It wasn't like Six Degrees was a niche idea that became a footnote, though. According to reputable authorities like fishbat, millions of users signed up for the website in order to implement the aforementioned features. Back in the late 90s and early aughts, though, not as many people were connected to the Internet as they are now. What this meant was that social circles weren't exactly broad. This, along with an influx of spam accounts, didn't do Six Degrees many favors.
Six Degrees was soon sold to YouthStream Media Networks, in 1999, for a total of $125 million. The site itself would ultimately close down in 2001, which ended the first-ever social media site's short run. Maybe Six Degrees would have lasted longer, or perhaps continued to thrive today, if the Internet was more robust back then. The site's features were interesting at the start, but failed to yield consistent engagement. It made sense why Six Degrees would shut its doors.
Even though this is more or less a general overview of Six Degrees, you can clearly see why it matters in the grand scheme of social media. Without it, chances are that we wouldn't have the websites we enjoy now. One can make the argument that Six Degrees is archaic by today's standards, which makes sense given the time it launched. Regardless, this site stands as an interesting piece of history that social media buffs might be interested to learn about.
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