Thursday 7 April 2016

How To Build Page Descriptions For Long Island SEO

By Robert Sutter


There's no denying the fact that Google searches pull up ample information, which is where page descriptions might come into the conversation. Any Long Island SEO company can agree that, without them, websites will not be able to achieve the success companies look for. Why is this the case, you may wonder? For those who are curious to learn as much as possible, you can start by taking these points into consideration.

One of the reasons why page descriptions matter for Long Island SEO purposes has to do with the implementation of keywords. Believe it or not, many companies tend to focus on certain terms for ranking purposes, meaning that their work should be tailored around them. As a result, these page descriptions will include such terms. In theory, this will help brands rank, which companies like fishbat will be able to support.

There's also the matter of length that can help make page descriptions nothing short of effective. Keep in mind that the best ones are kept short in length, since this will give potential visitors the basic information they need before they click. Make your descriptions overly extensive, though, and you run the risk of pushing them away. By keeping yours within the 150-character range, success will be on the horizon.

Finally, if you have the means to do so, include some kind of call-to-action or offer that your audience might find appealing. Let's say that you're running a video streaming service that people can subscribe to on a monthly basis. Perhaps you can end your page description with, "free 30-day trial," so that people might be more inclined to click. This is another great way to keep your descriptions effective, as they will generate results over the course of time.

As you can plainly see, there are many reasons why page descriptions matter, meaning that it's in your best interest to create the best ones. While there are many Long Island SEO benefits to be had, as covered earlier, it's easy to see that they exist for the average user's benefit as well. Shouldn't they have a general understanding of what they're getting into, after all? With these points in mind, hopefully you'll be encouraged to create better descriptions.




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