Tuesday, 27 October 2015

Long Island SEO & The Biggest Facebook Do's & Don'ts

By Paula Hess


Facebook, when used properly, can be one of the most valuable tools for Long Island SEO purposes. Given the fact that it such a massive audience, not to mention various functions, it's easy to imagine why marketers would like to implement this in their work. However, just as this site can be used in right ways, there are wrong ways it can be utilized as well. For this reason, I would like to discuss just a few of the do's and don'ts associated with Facebook.

Do be as authentic as possible. Those who are active on social media know when a company is being disingenuous. For the most part, they can see right through false behavior, meaning that it's important for Long Island SEO specialists to be as real on Facebook as possible. When this happens, it's easier for people to become engaged, thereby potentially being consumers. This is just one point of interest that firms like fishbat can cover.

Don't become disengaged from your audience. If there's one thing that can be said about Facebook, it's that it is built on engagement. Simply put, you cannot let comments go by without recognizing them. Those who have been involved in Long Island SEO can tell you that there's a positive influence that comes from staying engaged, communicating with others and responding to question. Failure to take part in these actions can have negative consequences.

Do keep up with stories as they appear. Facebook is not short on news stories, and it's possible that you will come across a number of these during your time on the site. To say that said stories matter would be an understatement, seeing as how they gain many clicks and reads. As a result, it would make sense for you to share them on your own page, bringing more eyes on them. If this is done, the buzz that can be created will be nothing short of tremendous.

Don't forget to throw in a few images. Facebook ads are most effective when they come with images. This probably goes without saying, but you may be surprised to know just how many people actually forget about this component. It's important to include relevant images with every news post that is made. More often than not, readers gravitate to this type of content. If this isn't done, chances are that you will not be able to maximize Facebook.




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