Friday, 21 August 2015

Leveraging International Business Intelligence For Success

By Ruthie Livingston


For the business to excel in whatever field, it must keep an eye on its competitors and be able to know what its customers need. This way, it is able to deliver quality products and maintain its competitive edge. If a company has set its eyes on the multinational business front, it is important to enlist International Business Intelligence services in analyzing the international market place.

The international entrepreneurship intelligence service providers exploit the data warehouse to mine for vital statistics and other facts to come up with a true picture of the industry standing and the organization performance. This information enables a company to project its future and come up with plans to counter competition or improve its product offering.

There are several firms that are offering products similar to what the company is offering. These firms are targeting the same customers that the enterprise is targeting. The firm must outdo its rivals at the marketplace by offering better products. To do this, it requires to be innovate and adopt the best technologies in its processes. The enterprise intelligence comes in to keep the firm aware of new ideas and technologies that are in the market and what the rivals are up to.

Managing a crisis make the difference between staying afloat after a disaster or going down. There are several challenges that are a threat to a company survival owing to the different political and social economic regions it serves. Such disasters may be poor judgment that makes their goods unusable, attempts to blackmail the business, attacks from political and firm rivals and many others. With market intelligence, the company can identify authorities to lobby, counter the rivals, and handle crises in its plants or distribution points.

In getting to new market, companies enter unfamiliar grounds. The customer needs and tastes may be different from what it is used to. To serve the market with the right products it needs to hire a market intelligence firm that conducts a survey to determine needs that the company can serve profitably, best market entry strategies and assistance in developing effective marketing strategies. These not only ensure that the enterprise gets a good share of the market; but also helps improve on its offering.

There are several risks that a firm is exposed to in different regions in the international marketplace. Such risks include potential damage to assets, energy problems, brand and reputation damage, problems in getting raw material, lack of expertise in some area among others. A firm may hire an international entrepreneurship intelligence service provider to assist in developing an enterprise risk management plan, identifying the vulnerable areas, and helping come up with a backup plan.

At some point, a firm will find itself in a legal battle with clients, authorities, and rivals. There may be cases where customers may claim that the products are defective, officials looking for a bribe and so forth. Such requires the ability to do a proper private investigation to avoid getting losses. An international entrepreneurship intelligence company would assist in interviewing witness, taking statements, and investigating all circumstances surrounding the incident that may be in question.

If the multinational company were human, the top-level management would be the eyes, the employees the hands, investors the legs and enterprise intelligence the brain. Without proper business aptitude, a company is likely to make serious mistakes of judgment and be outdone by rivals or fail to serve its international customers optimally.




About the Author:



No comments:

Post a Comment