If you are thinking of venturing into the world of SMS marketing, then you need to know what may work and what may not. There are options such as short codes and long codes, and then the shared codes and the dedicated codes. However, for a complete success in brand control and promotion using the mobile marketing campaigns, then you have to harness the power of the common short codes (CSCs) through the dedicated short code texting service from the right service provider.
The use of the dedicated short code texting as a technique has many advantages. It offers a high level of control over the platform and this means that it offers a more secure option in handling the national campaigns as well as the regional campaigns. In fact, the use of the common short codes (CSCs) as a marketing tool makes the customers view the code as part of the brand.
Once it has been taken as part of the brand identity, it easily facility the two-way communication between the organization and its clients. The product marketers can, therefore harness the code as a way of spreading brand information and even ask them to vote for the brand in competitions. In this way, the brand works just like the corporate colors, the logos and other unique identities that the organization uses.
The second benefit can be seen at the point of control. It is you, as the business owner, who determines how you want it used. You can decide to use it as a means of promoting contents, informing the customers and prospective customers about the discount offers, coupons, and informing them about the brand as well as the company as a whole. In the case where the code is shared, the carrier can shut it down in case of disputes and end your campaign prematurely.
In addition to this, there is the benefit of keyword exclusivity as you have the right of the keywords used on the number. In fact, it is not necessary to have your name included as you are the only one with the number. Instead, you choose short keywords that the consumers can remember easily.
In addition to owning keywords, you also own all the data. This means that any information relating to the customer that is exchanged in this number belongs to you and your ownership rights cannot be disputed by anyone. With the shared codes, a third party route the activities in the number and that means that the customer messages may not be available or owned by you.
There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.
Most companies have to strategies their mobile communication strategy so that it can reach more people and still remain secure so that sensitive information can be shared. This is what a secure texting platform offers. It is for this reason that financial institutions, hospitals, and different government agencies that trade sensitive information find it useful.
The use of the dedicated short code texting as a technique has many advantages. It offers a high level of control over the platform and this means that it offers a more secure option in handling the national campaigns as well as the regional campaigns. In fact, the use of the common short codes (CSCs) as a marketing tool makes the customers view the code as part of the brand.
Once it has been taken as part of the brand identity, it easily facility the two-way communication between the organization and its clients. The product marketers can, therefore harness the code as a way of spreading brand information and even ask them to vote for the brand in competitions. In this way, the brand works just like the corporate colors, the logos and other unique identities that the organization uses.
The second benefit can be seen at the point of control. It is you, as the business owner, who determines how you want it used. You can decide to use it as a means of promoting contents, informing the customers and prospective customers about the discount offers, coupons, and informing them about the brand as well as the company as a whole. In the case where the code is shared, the carrier can shut it down in case of disputes and end your campaign prematurely.
In addition to this, there is the benefit of keyword exclusivity as you have the right of the keywords used on the number. In fact, it is not necessary to have your name included as you are the only one with the number. Instead, you choose short keywords that the consumers can remember easily.
In addition to owning keywords, you also own all the data. This means that any information relating to the customer that is exchanged in this number belongs to you and your ownership rights cannot be disputed by anyone. With the shared codes, a third party route the activities in the number and that means that the customer messages may not be available or owned by you.
There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.
Most companies have to strategies their mobile communication strategy so that it can reach more people and still remain secure so that sensitive information can be shared. This is what a secure texting platform offers. It is for this reason that financial institutions, hospitals, and different government agencies that trade sensitive information find it useful.
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