Tuesday, 28 April 2015

Crowdfunding For Women Owned Products And Services

By Alta Alexander


As crowdfunding is a rather new concept, there is a lot to be learned on the part of those establishing campaigns and those providing funds. Those sites dedicated to crowdfunding for women oriented products and services are seeing great success at the moment. One reason being that while all businesses, products and services are established by women, men can also contribute to these campaigns.

As the ideology behind the process is fairly new, there is a lot to be learned. As such, both men and women are now providing presentations and workshops related to this new aspect of funding a project. One of the best ways to learn about this new process is to review a number of campaigns and projects. Some of which can be found on websites like Kickstarter, Pine Alley and others which host projects desiring financial support.

One of these websites is that of Pine Alley. It is also one of the best and most used of these women oriented sites. Although, there are others which offer the same opportunities, this particular site has already seen great success with campaigns which have come to fruition in a short amount of time.

While these women oriented sites only accept projects posted and managed by women, men and women alike can provide funding, at least on the majority of sites. While men are welcome to participate, most often it is women supporting women which create the most successful outcome.

Most often these websites work to make it easy to create, post and run a campaign from start-up through completion. As it is much easier to run a successful campaign if an individual knows what to do, there are generally steps outlined during the registration and set up process. The best of which also offer counseling related questions or issues which may arise during the course of the campaign.

As these sites also benefit financially, most are happy to share information. A number offer tips and tricks on how to raise money by using the best tools available. These tools generally assist in set-up, management and completion. One important aspect of any campaign or project is that the individual have a great deal of knowledge related to the product or service to be funded.

Otherwise, the idea behind the product or service may remain only an idea even once a campaign has started. While at times individuals can keep funds provided if a campaign fails, most often a donor expects any funding provided be returned. Most all project funding websites have upfront agreements. It is expected that individuals read and understand these guidelines before becoming involved in the process whether the individual is a registered owner or funder of a campaign.

While this type funding is now quite popular with those whom work online, others without online access still have other options. Some of these include applying to shows like Shark Tank, talking with a Small Business Bureau representative or borrowing money from a private investor. Of course, the better presentation, credit and reputation one has upon requesting this type funding, the more likely one will be to obtain the monies needed for the development of a product or service oriented business.




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