Sunday, 8 March 2015

(Un)Welcome To The 21St Social Media Century

By Danie Zolezzi


"I can't believe he liked her picture!" I hear this exact phrase and the like ushered regularly. Young adults and teenagers are obsessed with all things social media. People have especially begun to normalize the act of "stalking." Why do we find no issue with digging into people's lives and discovering any and every piece of information we can? Simply put: because we can.

As a young, female college student, I am constantly immersed in several types of social networking sites. Stalking someone's social networking profiles before even meeting them is a common practice today. If someone puts something out there for the world to see, why not go looking for it? However, is it possible that there are entities stalking us back?

Companies pay especially close attention to their followers who mention and like them on social networking sites. So yes, they most certainly are looking at you. Organizations doing business well understand the importance that social media plays in today's digital age. Consumers are benefiting from the immediacy of customer service provided through things like Twitter, Facebook, Instagram, etc. Although many companies are doing a terrific job of reaching their audiences, many others are still struggling with this task.

For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, "Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."

Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.




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