Thursday, 19 February 2015

How Social Media Agencies May Evaluate Linkedin's Expansion

By Paula Hess


It wasn't until last year that LinkedIn gave users the ability to publish their own content on the website. Fortunately, this move proved to be a tremendous success, as 330 million users were not only given access to strong tools but made the most out of them. Of course, expansion is never a bad thing, especially when it comes to businesses which social media agencies actively use. For those who are curious as to when this expansion will come, it seems to have happened just recently.

As of recently, LinkedIn has expanded its publishing platform - a blogging center of sorts - to all English-speaking countries. What this means is that the previous statistic has expanded, adding on 230 million more people to the previous statistic. I believe that this can only benefit LinkedIn, since there are many posts that can be made about business. This is especially true when given the litany of industries that exist under the umbrella of LinkedIn.

It's easy to see why so many people are engaged on LinkedIn. Unlike Facebook, Twitter and other entities, LinkedIn is primarily focused on employment and the ability to connect to others in specific industries. However, it's easy to forget that this is still a social media website. As a result - and I am sure that social media agencies across the board will agree - there's still the focus on content that's made stronger because of this development.

When more people can stay engaged, on any platform, won't that account for greater rates of success? LinkedIn, like other social platforms, has a strong user base and this is a concept that social media agencies can draw attention to. After all, this has the potential to create vast amounts of content, provided the capabilities are given to audiences. This is what makes this report so interesting and I am sure that authorities such as fishbat can say the same.

As you can see, there's plenty of good that can come from the utilization of LinkedIn. This is especially true now, seeing as how more and more people stand the chance of using the platform for greater levels of engagement. Of course, the success of this development must be surveyed in time. Even though it's early to say if this will yield high results, based on past successes, I'd like to think that one would be safe in assuming that stronger results can rise to the surface.




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