Monday, 26 January 2015

Internet Marketing Firms & Assessing Instagram's User Numbers

By Robert Sutter


When it comes to photo sharing applications, it's hard to argue with the prominence associated with Instagram. Without question, it is one of the biggest names to consider and anyone who has used the site for a minimal degree of time can say the same. However, did you know that Instagram has another notch it can place in its proverbial cap? This has to do with the app's user base, and this is a point that Internet marketing firms will be able to cover.

The proverbial notch in the cap, as mentioned earlier, is that Instagram has been able to amass 300 million subscribers around the world. What's even more impressive, in my view, is that fact that this exceeds the number of users seen on Twitter. This bit of news has been covered across various news websites, which you can find by simply going online to search. Seeing as how Twitter is no small name, either, this point is especially noteworthy.

In March, a total of 200 million subscribers were observed on the part of Instagram. Of course, it's important to note that Facebook did not purchase the photo-sharing service until the following April. Suffice it to say, improvements were seen in user numbers - firms the likes of fishbat can attest to this - but it's clear that said improvements should also entail functionality related to the app. This is yet another broad talking point for Internet marketing firms to engage in.

If you want to talk about specific improvements, authentication was spoken about in detail. The reason for this is because Instagram proposed a verification system, not unlike the one that Twitter uses, in order to confirm the legitimacy of pages for celebrities, actors, athletes, and brands in general. Given the popularity of Instagram, as a whole, it's not difficult to see why this will be integrated. To me, it'll only help to keep engagement in Instagram that much stronger.

Facebook has become one of the strongest platforms out there, and its influence on Instagram cannot be disputed. Instagram's broader audience is a strong point to associate with the photo-sharing app, so who knows what will happen in the next few years? I believe that only improved results will surface. Given the fact that most people would rather spend time looking at photos than reading walls of text, Instagram only has the potential to move up.




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