Each individual is unique and will process information and learn things differently than any other person on the planet. While our experiences and personalities will differ drastically from other individuals, there are some characteristics of learning that can be classified and assigned to an individual. When you search for learning styles on the internet, Wikipedia tells us that there are a minimum of 8 different modalities that break down their own 'styles' of learning. Each modality is based on research and use a variety of words to express similar ideas. For the purposes of this article, I'm going to keep it simple. There are 5 primary learning styles and an additional 2 styles that may be added to further define the learning style of an individual.
First-There is the storytelling format that is often seen in blogs and sometimes on websites. Sometimes these entail real life events or challenges that readers can relate with. This story-telling format is very similar to any storytelling in general in that it requires an ability to paint a picture for the readers. This requires a strong voice and ability to use very descriptive words to get your point across. Second-Informative copywriting is a style that requires more detail. It is often used to teach a concept or just share information. Many find this style much more dry and boring at times but with the right wording informative copy can still be exciting.
Third-Content copywriters focus on one specific area and provide consistent updates and information on the area. Most of the time it is on a specific website where there can be a number of different articles, from how-to articles to other helpful improvement articles. Fourth-Creative Copywriting does require a trained writer with a knack for telling stories. This involves bylines, headlines and other tasks. The content from a copywriter needs to grab the attention of readers and must therefore be much more attractive and interesting.
Fifth-"you" copy is seen a lot on the internet today. It is where the word "you" is used often in order to build a connection with the reader. This kind of copy can become repetitive sometimes so mixing styles is always an option. While these are some of the styles you may encounter while writing copy it is important to remember that it is your voice that should sell as a writer. So how do you sell your voice?
As you grow in your ability to learn new things quickly, you will find that depending on a variety of factors, you may prefer to work alone or in a group. Social learners prefer to engage in the learning process with other people. They work well with groups and may learn more in a group than they would on their own.
Overall the job market for copywriters is growing and is looking promising. Writers can get into this career path in a number of different ways. While it may not seem technical getting an education in copywriting will help take you to the next level of copywriting and get you in with larger companies.
First-There is the storytelling format that is often seen in blogs and sometimes on websites. Sometimes these entail real life events or challenges that readers can relate with. This story-telling format is very similar to any storytelling in general in that it requires an ability to paint a picture for the readers. This requires a strong voice and ability to use very descriptive words to get your point across. Second-Informative copywriting is a style that requires more detail. It is often used to teach a concept or just share information. Many find this style much more dry and boring at times but with the right wording informative copy can still be exciting.
Third-Content copywriters focus on one specific area and provide consistent updates and information on the area. Most of the time it is on a specific website where there can be a number of different articles, from how-to articles to other helpful improvement articles. Fourth-Creative Copywriting does require a trained writer with a knack for telling stories. This involves bylines, headlines and other tasks. The content from a copywriter needs to grab the attention of readers and must therefore be much more attractive and interesting.
Fifth-"you" copy is seen a lot on the internet today. It is where the word "you" is used often in order to build a connection with the reader. This kind of copy can become repetitive sometimes so mixing styles is always an option. While these are some of the styles you may encounter while writing copy it is important to remember that it is your voice that should sell as a writer. So how do you sell your voice?
As you grow in your ability to learn new things quickly, you will find that depending on a variety of factors, you may prefer to work alone or in a group. Social learners prefer to engage in the learning process with other people. They work well with groups and may learn more in a group than they would on their own.
Overall the job market for copywriters is growing and is looking promising. Writers can get into this career path in a number of different ways. While it may not seem technical getting an education in copywriting will help take you to the next level of copywriting and get you in with larger companies.
About the Author:
Stevens Henager College offers in classroom and online opportunities in fields ranging from Accounting to Computer Science. With eleven convenient locations in Utah and Idaho to help to reach career goals, or complete a degree online.
No comments:
Post a Comment